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RAE 2008

Sir John Cass Department of Art, Media and Design


Quadruple Success for Cass students in National Awards

Students from BA (Hons) Graphic Design at The Cass (The Sir John Cass Faculty of Art, Media and Design) have claimed four Highly Commended prizes in this years RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce ), Student Design awards. The annual scheme challenges professional designers-in-training to apply their skills to difficult social issues including altruism, sustainability and aging. This year, the successful Cass students responded to three of the six briefs available.

About the projects and responses:

Brief 1
My Favourite Subject: To design resources and strategies for use in a secondary school to help students and teachers understand all the powerful things that design can do.

Luke Freeman’s solution: Shaping Type
Shaping Type aims to teach young people about typography through a series of interactive and hands-on workshop challenges. The benefits of this type design workshop is to share a new skill to a new generation of designers combining the notion of interaction and play with learning.

Brief 2
Giving and Getting: To choose an existing charity and design a means by which it can increase its fundraising or resources. Make it easier for people to give or for charities to ask.

Amy Hoy’s solution: The Really Rewarding Loyalty Card
The Really Rewarding Loyalty Card is a loyalty card that allows customers to collect loyalty points whilst shopping as many people already do, but rather than collecting points and never using them or only being able to use them at one store, the points convert to a monetary donation straight to the charity of the customer’s choice.

Azaria Rizzo
’s solution: OysterGiving
Helping a charity every time you use your Oyster card’ OysterGiving capitalises on the necessity of travelling on public transport, specifically on the Transport for London network, to provoke giving to charity. The design solution builds on the existing use of an Oyster card and allows users to register their cards online so that that every time they use their card, they can donate to their chosen charity through a points system. .

Brief 3
Conflict Resolution: Identify a conflict situation between people where productive dialogue is difficult, and design a means to make it easier, more spontaneous, constructive and/or productive in order to create possibilities of agreement.

Karim El Salahi's response: The Debatory
The concept was based on his the designers experience of conflict in a housing co-op. He designed a structure called a Debatory which encouraged fruitful dialogue by manipulating people's body position.

The RSA is an enlightenment organisation, committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.


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