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RAE 2008

Sir John Cass Department of Art, Media and Design


JCAMD Graduate Designs for Ethical Fashion

London Metropolitan University produces successful graduates each year and Parveen Virdi, who graduated from the Sir John Cass Department of Art, Media and Design with a BA in Graphic Design, has gone from strength to strength since leaving the University.

Parveen has been placed on two internships since he graduated, as well as produced some freelance work of his own. His first internship was with One -AD, based in Stoke Newington, a design consultancy that focuses on art direction and brand identity. Parveen also interned with The Hemp Trading Company (THTC), which specialises in producing organic clothing, and recently came runner-up in the 2007 Observer Ethical Awards for ‘Best Fashion Product’.

At THTC, Parveen developed promotional material, such as flyers and line sheets, and he also had the opportunity to shadow and aid the in-house graphic designer. Parveen’s freelance work includes flyers for a ‘Drum n Bass’ night in Reading, as well as editing the show reel for the 'Really London Tours' launch night at venue 93 Feet East on Brick Lane. Of his experience at London Met, Parveen said: ‘The teaching staff were excellent, always willing to help with anything. I liked the fact that you could talk to any of the tutors about any of your projects, regardless of whether they were teaching you or not, allowing you to get different opinions. You also build close relationships with classmates and learn from them as well.’

14 November 2007

back to News & Events Archive: November 2007

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