|Author(s)||Lobanova-Shunina, T. & Shunin, Y.|
|Editor||P. Cunningham (ed.) Identities and Citizenship Education: Controversy, crisis and challenges|
The world has gone through historical processes that are dramatically and rapidly transforming our social and business environment, producing far-reaching effects on our life styles and our habitat. People all over the world have become increasingly interconnected and interdependent. This aspect could potentially raise greater awareness of the fact that we are all part of a single community that shares a common human identity as a background and destiny. There are, in addition, many experiences and technological advancements which are taking us away from ‘the world we live in’ towards ‘the world we want to live in’. Technological progress, especially related directly to basic human rights, needs to be accessed by all consumers and given priority over economic interests, thus contributing to equal opportunities. On the other hand, current developments in scientific and technological research raise a number of ethical questions comprising responsibility. Areas of research as nanotechnology and biotechnology, regarding food, healthcare and environmental issues, elicit complex and undeniable debates within society today. Our previous research on Nanoeducation has revealed a low level of scientific knowledge in Latvian consumers. The results stimulated the initiation of the project ‘Adopting Intellectual Life Approach’ (AILA) at Information Systems Management University (ISMA), Riga, Latvia. The aim of this research, focusing on the challenges of nanotechnologies in the food and healthcare sectors, is to explore Latvian intellectual consumers: their habits, new technology perceptions, preferences and values. Intellectual consumption is viewed as an identity project since we will study how Latvian citizens of the recession times construct their identity based on intellectual ethical consumption practices. Keywords: Nanotechnologies and nanoproducts, scientific citizenship, intellectual identity, intellectual consumption.